Success Stories

“Taste It Thursday” Promotes Healthier Choices for Massachusetts Students

Posted on 04/03/2014

Billerica Schools Nutrition Services (Massachusetts) wants students to enjoy all the healthy choices available with school meals – especially those fruits and veggies.  To encourage students to try new and sometimes intimidating foods, Billerica’s cafeterias launched the “Taste It Thursday” campaign.

Taste It Thursday allows students to try a free sample of a different healthy recipe each month.  Cafeteria staff enjoy getting out from behind the counter to distribute samples and gather student feedback on choices like Pear Slaw, Quinoa Salad and Roasted Butternut Squash.  Billerica’s Cook Managers help determine Taste It Thursday choices by identifying menu options students are hesitant to try or seasonal selections that could use a little extra promotion.

Thanks to Taste It Thursday, students have given options like Kale Chips and Edamame Succotash two thumbs-up, they are choosing a wider variety of fruits and vegetables, and they can’t wait to find out what new food they get to try next month!

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